In case you weren’t aware, CCS—the longest running, most recognizable mailorder in the skate game—was acquired by Foot Locker in 2008. That’s old news. What’s new is that the refs at Foot Locker just blew the whistle on CCS, ostensibly calling it a wrap. As of today, CCS employees are quitting and getting laid off as CCS will be phased out entirely. Customers will now be directed to Eastbay for their skate product needs.
So what does that really mean other than the fact that you will no longer be getting catalogs mailed to you with four hundred pages of sneakers and two of actual skateboards? Not much really, as the importance of CCS to the average skateboarder is at an all time low, but that’s another big declaration about where skateboarding is headed in the weird ass year of 2014.
I know you’re saying, “Who gives a shit?” as your small brand board snaps another no comply. But aside from the hit the CCS riders and employees are taking, it does reinforce the idea that skateboarders ARE rapidly becoming athletes. Wait, I just talked about small brands and creative skateboarding and said we’re athletes? Huh? Just give me a second.
By shifting CCS, such an iconic brand—albeit now largely irrelevant to the true pulse of skateboarding—from their own home to Eastbay’s blanket, a part of skateboarding has symbolically just become just another sports category. Yup, you’ll now be able to see skateboarding slotted next to rugby, volleyball, and lacrosse, because… well… to the world at large it’s just another sport.
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June 27, 2014 4:00 pm
There’s quite a few core shops out there that put your money back into skateboarding. Check out http://www.Cowtownskateboards.com. There’s no need for catalogs and sports equipment, and these core shops are just as cheap if not cheaper and have clearance shoes.
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June 27, 2014 5:04 pm
Just means another company is going to come in and be the “new CCS”
So no big deal
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June 27, 2014 5:05 pm
But forsure, Support local shops
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June 27, 2014 5:34 pm
the skateboarding industry is going down…..nike trying to take over and other kinds of shit :(
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June 28, 2014 10:30 am
The fact the CCS is gone actual opens up more of a market for local shops. So if there isn’t a shop around you….make one. Just be sure to get that SB account ;)
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July 1, 2014 5:28 pm
Fuck that SB account.
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