When skateboarding hit a major mainstream peak in the ’80s, Powell was primed to reign, having already assembled Bones Brigade, one of the most legendary and marketable teams in skate history. With the likes of Tony Hawk, Steve Caballero, Tommy Guerrero, and Lance Mountain as riders, the Bones Brigade was pretty much an unfuckwithable force that Powell took pretty damn seriously.
Powell got so structured that there were even rumors of a secret Bones Brigade Team Manual, that was apparently given out to all the riders outlining the responsibilities of a Bones Brigade rider. An almost mythical text, the guide was seen by few outside of the Powell Peralta inner circle and the riders themselves.
Well, dreams do come true, when we were randomly sent a scanned version of the brand’s bible, the mother of all employee handbooks, the Powell Peralta “Operation Motherhood” Field Manual, published in March of 1989.
As you peruse this incredible artifact, you’ll often question whether or not it’s real, let alone if it’s actually serious, especially when talking about the “barracks” and how said Brigade Member must “chew and swallow their manual, if caught behind enemy lines.” As you can see, that didn’t happen, and whatever the fuck was going on with Powell back then was a sharp contrast to Steve Rocco’s practices a few years later, namely funding, fueling, and all around supporting debauchery and all-around awesomeness.
The guidelines laid out here in militaristic jargon were allegedly the tipping point for superstar Mike Vallely to bail on Powell’s corpo vibe for the loose, provocative, and generally “fuck it” attitude of SMA World Industries Rocco Division, or whatever the hell it was called at the time.
To be fair, not all of the suggestions are bad. In fact, there are plenty of sponsored skaters who maybe wouldn’t be in jail or generally fucked if their employers tried to help them out a bit with some guardrails, just probably not in the form of telling them they are child soldiers in some bizarre skull-and-bones army.
So, here it is, the actual “rank and file” of the staff and riders, the rules about where to put your stickers, why you need to use rails to preserve your graphic, and even T-Shirt color suggestions, that ban white but support fuschia. Yes, this is real.
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June 2, 2017 11:48 pm
A company trying to take itself too seriously and control its riders. In private most Powell riders would see this as ridiculous but would not tell Peralta or Powell to their faces how stupid this was. Who would want to offend the biggest company at the time? Especially if PP is the main hand the feeds them.
Note that Paulo Diaz’s name is wrong “Pablo.” I wonder why Rudy Johnson’s name is not on this. Maybe of the 4, that is Mariano, Rodriguez, Diaz, and Johnson, Powell has Johnson only on flow status at this point in time (pre “Ban This” premier).
I think Valley’s explanation of this is suspect. I can’t imagine he took stuff like this seriously enough to be offended by it. It seems more like he use the story as a pretext or excuse to leave PP.
June 3, 2017 3:01 am
Wow! Being the skate tragic I am this was absolutely fucking brilliant Jekem! (I heard this existed but wasn’t sure) well done!!
Being a Big Brother fanatic and the fact that George himself responded to you is so rad ( it shows that your proper)
I respect George when he says this is tounge in cheek, but really George? Having said that, I remember skateboarding in 89 and it was off the hook (and i was in Australia )
It was probably providence (that ultimately fucked Powell in the ass) that they had that publication in place for there current riders, and ams, to be… let’s say responsible, and for thinking about there influence on the kids, because would we have Real, Birdhouse, Sole Technologies, The Firm if it wasn’t for Powells guidence. I dont know. Actually i dont know shit so diss away peeps.
June 3, 2017 4:26 am
Nice
June 3, 2017 6:31 am
I was expecting some serious bs due to Mike V’s comments about it but the guide seems quite tongue-in-cheek.
August 23, 2019 10:57 am
That’s because Mike Vallely is a huge jerk and always has been