It’s pretty much always easier to launch a skateboard brand than keep it alive. Skaters are fickle, and once the energy around the newness fades, you need at least a couple lifers with you to maintain any longevity.
But $lave plays at their own pace, remaining a steady hand in a sea of companies that have already come and gone. The fact that its been ten years since their last full video, Radio Television, is kind of a power move homage to the days when new footage wasn’t coming out every day. Focus on putting out absolute banger shit and skip the filler. Respect.
Recently their rider Pat Burke got everyone sparked with his comeback part earlier this year. After we interviewed him, then saw his well-deserved pro status, we were excited to see the rest of the team’s resurgence in their new full-length, Radio-Silence.
To get a look into what went into their new project, $lave’s founder Ben Horton put together this package of photos with hand scrawled notes on each one. We appreciate the human touch in our depressing digital world, so we decided to share everything exactly as Ben sent it.
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A CHAT WITH LUDVIG HAKANSSON, THE OLDEST SOUL IN SKATEBOARDING
The man loves to read Nietzche, skates in some expensive vintage gear, and paints in his own neoclassical-meets-abstract-expressionist style.
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WHAT’S IN THE BAG… MARCELLO CAMPANELLO
Get a sense of the essential items one might need while hopping AirBnBs and ripping Aperol Spritz.
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LIFE LESSONS FROM BEING A PRO SKATER
"Hopefully this piece will be an opportunity to pull the curtain back on things that too often go unsaid."
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ENJOI, SELF DISCOVERY AND WHAT’S NEXT FOR DEEDZ
We talked to the Scandinavian about his future, his mental health, and what he's been cheffin' up.
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HANGING OUT WITH ANDREW HUBERMAN, SKATEBOARDER TURNED NEUROSCIENTIST
Curious what it would be like to hang with this guy outside of a stuffy podcast studio? Us too.
December 23, 2019 12:23 pm
That last photo…
December 23, 2019 12:40 pm
give ur workers a shitty and unsafe transport in the name of aesthetics. its ok !
December 23, 2019 1:33 pm
It’s a family truckster, you soft fool^^^. Reuse/recycle, reduce YOUR own carbon footprint by reducing your hot air emissions.
December 25, 2019 9:45 am
:)
December 23, 2019 1:53 pm
It’s nice to see something real continuing to exist! The last video was a favorite so I’m interested to see this one!