It’s no secret that some of the world’s best skaters come from Brazil, but they haven’t always had the best luck gaining traction in the industry.
Brazilians have dominated in contests and put out legit street parts for decades, but that didn’t always translate to “real” (aka paying) sponsors.
Nowadays that’s changing, and companies are finally realizing that they’re marketable personalities and not too shabby with their footwork and style after all these years.
One of the best skaters out of Brazil recently is Vitoria Mendonça, who first caught our eye thanks to the Instagram algorithm, but has since held onto our attention through her excellent output with Element and Adidas. She’s got an impressive and powerful style, and she’s a kind soul, too, which goes a lot further than you would think when it comes to moving up in the industry.
We met up with her during her stay in New York and tagged along as she checked out some of the most iconic spots in the city, got a little taste of our local “cuisine,” and just generally hung out in a new and strange land.
Related Posts
Comments
Popular
-
ANGELA WHITE IS BRINGING SKATING’S MOST ICONIC CAMERA BACK INTO PORN
Her 2000s, gonzo-inspired tour de force was filmed completely on the sleek, sexy, grainy VX2000.
-
WATCH A VIDEO FROM KAZAKHSTAN’S ONLY SKATESHOP
Wallride skateshop's video "Dirty People" showcases unfamiliar spots in unfamiliar territories.
-
VISIT THE EDITING DESK OF SOME OF SKATING’S FAVORITE FILMMAKERS
Knick knacks and rage quits to uncomfortable chairs and editing Andrew Reynolds.
-
WILL ARTIFICIAL INTELLIGENCE CHANGE THE WAY SKATE CONTESTS ARE JUDGED?
"Most sports work in absolutes. A strike is a strike because it is within the strike zone. A kickflip isn’t absolute."
-
DO BUBBA JACKSON AND THE SONDER CREW DESERVE THE HATE?
“We want to be core skateboarders who are also tapped into the influencer side of things.”
December 3, 2022 8:49 am
I was going to apply for a staff writer position with Jenkem but now its a backup plan. Did you see what NYC is paying for that rat czar position. I could buy Jenkem with that kind of money.
Leave a reply
December 4, 2022 11:28 am
Awesome. Love seeing her shinning! Also, I want one of those Brazilian hot dogs.
Leave a reply
December 31, 2022 3:52 pm
Fuck yeah Leo, nose grind nollie flip was tight!
Leave a reply